Instead, it sells Radeon GPUs to third-party manufacturers, who build and sell the Radeon-based video cards to the OEM and retail channels. Radeon Graphics card brands ĪMD does not distribute Radeon cards directly to consumers (though some exceptions can be found ). On 11 September 2015, AMD's GPU business was split into a separate unit known as Radeon Technologies Group, with Raja Koduri as Senior Vice President and chief architect. Products up to and including the HD 5000 series are branded as ATI Radeon, while the HD 6000 series and beyond use the new AMD Radeon branding. The brand was previously only known as 'ATI Radeon' until August 2010, when it was renamed to increase AMD's brand awareness on a global scale. A range of SIP blocks is also to be found on certain models in the Radeon products line: Unified Video Decoder, Video Coding Engine and TrueAudio. ATI/AMD have developed different technologies, such as TruForm, HyperMemory, HyperZ, XGP, Eyefinity for multi-monitor setups, PowerPlay for power-saving, CrossFire (for multi-GPU) or Hybrid Graphics. Three different families of microarchitectures can be roughly distinguished, the fixed-pipeline family, the unified shader model-families of TeraScale and Graphics Core Next. Radeon Graphics is the successor to the Rage line. 3.2 Free and open-source graphics device driver 'Radeon'.

3.1 AMD's proprietary graphics device driver 'Radeon Software' (Formerly Catalyst).

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